时尚街拍网<div>[ImageLibrary##1674742/Any##Description¬Pierre-Yves
Roussel]
FOLLOWING the announcement yesterday that LVMH has soldDonna Karan Internationalto G-III Apparel Group, the chairman and chief executive ofLVMH Fashion Group has revealed why the decision was made to sell the brand.
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"We were not looking to sell it,"Pierre-Yves Roussel told the Business of Fashion."We had moved the pieces in the right direction and I think we were starting to move forward… But [G-III] came with a very high price."
TheAmerican manufacturing and licensing company - which has deals withCalvin Klein,Tommy Hilfiger andKarl Lagerfeld to name a few - offered$650 million for the business.
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[ImageLibrary##1394258/Any##Description¬Maxwell
Osborne and Dao-Yi Chow ]
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"DKNY is a different model," Roussel said, referring to the diffusion label's ready-to-wearbusiness model, which contrasts to LVMH's luxury focus."Our decision had nothing to do with the creative casting.I still believe that the brand can be really big.But it is going to be big under their umbrella.I think we could have done it and if we didn't have that offer, we could have pushed it for the next two, three, four years and I'm sure with success, but probably not as much success as [G-III] would do because it's their core model.You know, at the end of the day, there is only so much that you can do. We have a lot of brands, there is investment, but where should we invest our money, what's our best deal?"
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Public School designersMaxwell Osborne and Dao-Yi Chow were appointedas co-creative directors atits diffusion label DKNY in April 2015 (and will reportedly continue in their rolesalongside CEO Caroline Brown going forward),which has been the focus of the business since Donna Karan departed her eponymous brand last July.Roussel said that communication would be key in managing the transition, revealing that G-III founder Morris Goldfarb - who yesterday revealed his excitement about building on the "strong foundation" of DKI - would oversee the move alongside the existing team.
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"It's a big deal for him, so I'm sure he will rely on the team.It will be discussed with the management team, it will be discussed with the creative team and it will be their decision."
