Net-A-Porter and Mr Porter launch first joint Christmas campaign - and it's fashion magic

Its November, which means its officially OK to get excited about Christmas.And what better way to usher in the festive period than with a suitably magical campaign by Net-A-Porter and Mr Porter?

Its the first time the luxury e-tailers have joined forces for a campaign, and the result is every bit as polished as you would expect.

Taking its inspiration from the world-class service for which both are renowned, the short film, entitled All For You,takes us inside the imagined world of Net-A-Porter and Mr Porter, where orders are selected by pristine employees from gliding rails, perfectly packaged and spritzed with perfume before making their journey to their new owner.

“Our first joint campaign, All For You, highlights the year-round mission of our businesses: to deliver exceptional service and style to our customers around the globe, making Net-A-Porter and Mr Porter the ultimate online destinations for luxury gifting this holiday season,” says Alison Loehnis, President of The Net-a-Porter Group.