时尚街拍网Balmania was so last week; now H&M has moved onto all things Christmas, with a little A-list sparkle by way of Katy Perry.
The 31-year-old pop singer is the face and sound of the Swedish retailers festive campaign, for which she stars in a TV ad singing a specially-created song, Every Day is a Holiday.
Of course, lashings of sequins and Christmas jumpers feature as part of the collection, and Perry calls the Elfie Selfie knit that she models her “favourite”.The festive collection will be in stores from mid-November.
Perry finished her Prismatic world tour last month, which saw her perform 151 shows across five continents.She beat fellow artist Taylor Swift to take the top spot in Forbes highest-paid women in music for 2015, with estimated annual earnings of $135 million (£90m).But the Californian hasnt always been blessed with such riches, and looked to the high street for bargains as a teenager."H&M has been a part of the evolution of my personal style since I was 13, when I would start to incorporate fun, affordable H&M pieces into my vintage wardrobe.
H&M is playing its part in supporting impoverished children in Myanmar this Christmas by donating five per cent from its specially-designed gift cards to UNICEF.Along with the H&M Conscious Foundation, the charity hopes to provide quality education for 350,000 vulnerable children in the country, where there is urgent need to improve access to basic education.
